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Multi-Channel Retailing

Multi-Channel Retailing

Author: Lynda Gamans Poloian
Publisher: Fairchild Books
ISBN: 1563676303
Pages: 448
Year: 2009-06-08
As one of the first textbooks to present a comprehensive view of multichannel retailing—the practice of trading through several selling channels concurrently—Multichannel Retailing is critical for any student preparing for today’s job market. This timely and compelling textbook identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Strategic integration of brick-and-mortar stores, electronic retailing, and direct marketing methods form the core of the text. Multichannel Retailing examines the roots of the multichannel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and synchronize cross-channel functions. This book is a guide to implementing and operating a successful e-retailing business, and it offers ideas and solutions for expanding the cross-channel capabilities of traditional retail operations.
Multi-Channel Marketing, Branding and Retail Design

Multi-Channel Marketing, Branding and Retail Design

Author:
Publisher: Emerald Group Publishing
ISBN: 1786354551
Pages: 272
Year: 2016-12-05
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Multi Channel Retailing in the Automotive Industry

Multi Channel Retailing in the Automotive Industry

Author: Lena Fitzen
Publisher: GRIN Verlag
ISBN: 3640352947
Pages: 96
Year: 2009-06
Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (Distinction 1), Edinburgh Napier University (Marketing Management and Research), course: MSc Marketing, language: English, abstract: Current regulatory and technological change factors force the development of an integrative multi channel approach over the whole car purchasing process to increase customer value and profit. Since the decade of multi channel services, the understanding and analysing of consumers behaviour gains more and more part in literature. Although if the adoption of new channels and particular channel usage is researched, further need of understanding why consumers use some channels rather than others, although purchasing the same products, is identified. Especially the automotive market is mainly focussed on product and manufacturer branding topics rather than distribution and service development. Using the example of the automotive industry this paper explores factors of influence on channel choice. Based on current literature and exemplified by a quantitative explorative study the present paper focuses mainly on the question asking after the main determinants on consumers channel choice during car purchasing and their nature of influence on it. A conceptual framework is developed, which argues that channel decision making in the automotive market is based on product, consumer, channel and organisational dimensions of determinants. Product and consumer characteristics are basic considerations influence the evaluated importance of channel related factors like experience, convenience, risk, price, entertainment and service. Finally the organisation itself with their reputation and offered range of products and services has to taken into account. The preliminary model could be viewed as a starting point structuring the understanding of the complex area of channel choice in a particular context
Fundamentals Of Retailing

Fundamentals Of Retailing

Author: K. V. S. Madaan
Publisher: Tata McGraw-Hill Education
ISBN: 0070091498
Pages: 312
Year: 2009

Fashion Retailing

Fashion Retailing

Author: Jay Diamond, Ellen Diamond, Sheri Litt
Publisher: Bloomsbury Publishing USA
ISBN: 1609019008
Pages: 408
Year: 2015-01-29
This fully updated overview of fashion retailing surveys the global expansion of retailers into the US market and US-based retailers to global markets.
Retailing in the 21st Century

Retailing in the 21st Century

Author: Manfred Krafft, Murali K. Mantrala
Publisher: Springer Science & Business Media
ISBN: 3540720030
Pages: 462
Year: 2009-12-17
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Fashion-brand Experiences in Multi-channel Retailing

Fashion-brand Experiences in Multi-channel Retailing

Author: Leslie J. Evans
Publisher:
ISBN:
Pages: 114
Year: 2011

Supply Chain Management in Multichannel and Omnichannel Retailing

Supply Chain Management in Multichannel and Omnichannel Retailing

Author: Lisa Villing
Publisher: GRIN Verlag
ISBN: 3668432449
Pages: 22
Year: 2017-04-11
Seminar paper from the year 2017 in the subject Business economics - Supply, Production, Logistics, grade: 1,0, University of Applied Sciences Fulda, language: English, abstract: The aim of this paper is to give an overview of challenges for logistics and supply chain management which are linked to multichannel and omnichannel retailing. For this purpose, the characteristics and forms of multi- and omnichannel retailing are described and developments and their implications for retailers are pointed out. In combination with best practice approaches in SCM, recommendations for successful omnichannel supply chains, especially for order fulfillment and distribution logistics shall be outlined. Starting with the definitions of multi- and omnichannel retailing in the second chapter, the third chapter will focus on specific challenges and appropriate implications for retailers' supply chain management that are related to multi- and omnichannel distribution. The fourth chapter will finish with a conclusion and an outlook.
The Multichannel Retail Handbook 2016 Edition

The Multichannel Retail Handbook 2016 Edition

Author: Chris Jones
Publisher: Lulu.com
ISBN: 1326472577
Pages: 348
Year: 2015-11-13
The march of the internet into retail is relentless. Online is where customers spend their time and, increasingly, their money. The internet is also changing. The rise of mobile is giving web access to millions more developing nation consumers, while simultaneously resetting the expectations of customers in highly developed markets. No retailer, anywhere in the world, can afford to be without a response to these fundamental changes in the way their customers are shopping. This is a handbook for planning, implementing, operating and enhancing that response. Packed with statistics, case-studies and examples, The Multichannel Retail Handbook is above all a practical guide. It provides useable tools and decision-frameworks. It offers actionable advice and recommendations. It takes the retailer to from "why-what-how" through to "when." The 2016 Edition has been fully revised and updated to reflect the changes that have taken place in this rapid-moving sector since the original edition was published.
Multi-Channel Retailing

Multi-Channel Retailing

Author: Sebastian Rittinger
Publisher: Springer-Verlag
ISBN: 3658051973
Pages: 41
Year: 2014-03-20
Getrieben durch das rasante Wachstum des Einzelhandels über das Internet (E-Commerce), hat sich das Multi-Channel Retailing fest im Handel etabliert. Unter Multi-Channel Retailing versteht man ein spezifisches Distributionskonzept von Handelsunternehmen, das sich durch den parallelen Einsatz von mehreren Vertriebskanälen auszeichnet. Sebastian Rittinger beschreibt in kompakter Form die zentralen Begriffe und grundlegenden Erscheinungsformen des Multi-Channel Retailing. Aufbauend auf einer Diskussion zentraler Erkenntnisse der Konsumentenverhaltensforschung im Multi-Channel-Kontext werden mit dem Cross-Channel Management sowie dem Retail Branding anschließend die beiden zentralen Erfolgsfaktoren für Multi-Channel Retailer der Zukunft vorgestellt.
New Online Retailing

New Online Retailing

Author: Gerrit Heinemann, Christoph Schwarzl
Publisher: Springer Science & Business Media
ISBN: 383496378X
Pages: 261
Year: 2010-11-01
The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.
Multi-Channel-Retailing

Multi-Channel-Retailing

Author: Hanna Schramm-Klein
Publisher: Springer-Verlag
ISBN: 3322814637
Pages: 402
Year: 2013-03-08
Hanna Schramm-Klein analysiert die Wirkungen von Multi-Channel-Systemen auf das individuelle Konsumentenverhalten und zeigt, dass Multi-Channel-Systeme bei Betonung von Ähnlichkeit und Konsistenz in der Ausgestaltung als Strategie zur Steigerung des "Share of Customer" eingesetzt werden können.
Multichannel Commerce

Multichannel Commerce

Author: Manuel Trenz
Publisher: Springer
ISBN: 3319161156
Pages: 153
Year: 2015-03-23
This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet.
Retail Location Planning in an Era of Multi-Channel Growth

Retail Location Planning in an Era of Multi-Channel Growth

Author: Mark Birkin, Graham Clarke, Martin Clarke
Publisher: Routledge
ISBN: 1317064534
Pages: 246
Year: 2017-03-27
The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. This is true within domestic markets, but especially so for increasingly global corporations, as shareholder pressure for continued growth drives businesses into ever more widespread geographical markets. Arguing that more complex markets demand more sophisticated spatial analysis, this book discusses the application of location planning techniques to generate competitive advantage in a variety of business sectors in a changing retail environment. The series of techniques are analysed, from relatively straightforward branch scorecards to sophisticated applications of geographical information systems (GIS), spatial modelling and mathematical optimisation. Also explored are the changing dynamics of the impact of more restrictive planning environments in many countries on how retailers find new locations for growth and respond to changing consumer needs and wants. The book is essential reading for students and scholars alike working in geography, economics, business management, planning, finance and industry studies.
Multichannel-Retailing im Einzelhandel. Entwicklung, Motivation, Einflussfaktoren

Multichannel-Retailing im Einzelhandel. Entwicklung, Motivation, Einflussfaktoren

Author: Andreas Schobesberger
Publisher: GRIN Verlag
ISBN: 3638479684
Pages: 93
Year: 2006-03-15
Diplomarbeit aus dem Jahr 2006 im Fachbereich BWL - Allgemeines, Note: Sehr Gut, Wirtschaftsuniversität Wien (Institut für Wirtschaftsinformatik und Betriebswirtschaftslehre), 40 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Durch den ständig wachsenden Wettbewerb um den zunehmend flexibleren und anspruchsvolleren Kunden und die rasche Weiterentwicklung von Informationstechnologien besteht für bereits am Markt etablierte Handelsunternehmen zunehmend die Notwendigkeit, traditionelle Distributionssysteme um innovative Distributionssysteme zu ergänzen. Die in einem Unternehmen eingesetzten Distribustionskanäle sollen dabei nicht in Konkurrenz zueinander stehen, sondern durch eine gelungene und wohl überlegte Kombination miteinander zu einer Verbesserung des unternehmerischen Erfolg verhelfen. Da jeder Vertriebskanal seine eigenen, teilweise sehr spezifischen Eigenschaften aufweist, besteht die Notwendigkeit von Seiten des Unternehmens, sich vor Implementierung einer Mehrkanal-Strategie kritisch mit allen Vor- und Nachteilen auseinander zusetzen und dabei die Auswirkungen auf das Gesamtunternehmen im Auge zu behalten. Diese Arbeit soll alle zur Entscheidungsfindung notwendigen Kriterien aufdecken und die Besonderheiten der einzelnen Vertriebskanäle beschreiben. Dabei soll auf das Internet als Vertriebskanal und E-Commerce ein besonderer Fokus gerichtet werden. Der Einsatz von Multi-Channel-Retailing in Handelsunternehmen soll theoretisch behandelt werden und auch die Besonderheiten im Electronic Commerce erläutert werden. Anhand einer empirischen Studie bei österreichischen Handelsunternehmen soll geklärt werden, welche Motive zum Einsatz von Multi-Channel-Retailing-Strategien führen. Folgende Forschungsfragen sollen im Rahmen dieser Arbeit beantwortet werden: Welche Motive führen bei Handelsunternehmen dazu, Multi-Channel-Retailing-Strategien einzusetzen? Mit welchen Problemen sehen sich Multi-Channel-Retailer konfrontiert, welche Vorteile erhoffen sie sich und welche Wertigkeit werden den einzelnen Vor- und Nachteilen zugemessen? Zu Beginn der Arbeit wird auf einige wichtige grundlegende Aspekte eingegangen und die Entwicklung des Multi-Channel-Retailing skizziert.