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Author: Stephen Edelston Toulmin, Stephen Toulmin
Publisher: University of Chicago Press
In the seventeenth century, a vision arose which was to captivate the Western imagination for the next three hundred years: the vision of Cosmopolis, a society as rationally ordered as the Newtonian view of nature. While fueling extraordinary advances in all fields of human endeavor, this vision perpetuated a hidden yet persistent agenda: the delusion that human nature and society could be fitted into precise and manageable rational categories. Stephen Toulmin confronts that agenda—its illusions and its consequences for our present and future world. "By showing how different the last three centuries would have been if Montaigne, rather than Descartes, had been taken as a starting point, Toulmin helps destroy the illusion that the Cartesian quest for certainty is intrinsic to the nature of science or philosophy."—Richard M. Rorty, University of Virginia "[Toulmin] has now tackled perhaps his most ambitious theme of all. . . . His aim is nothing less than to lay before us an account of both the origins and the prospects of our distinctively modern world. By charting the evolution of modernity, he hopes to show us what intellectual posture we ought to adopt as we confront the coming millennium."—Quentin Skinner, New York Review of Books
The medical Mafia
Author: Guylaine Lanctôt
Publisher: Here's the Key Inc.
Author: Martin Lindstrom
Publisher: Crown Business
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves? Can “Cool” brands, like iPods, trigger our mating instincts? Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.
In recent years the spread of diseases such as AIDS, SARS and avian flu has pushed health issues towards the top of the international agenda. Such outbreaks have serious political, economic, and social consequences and remind the world of the necessity of global cooperation in order to deal effectively with the challenges they pose. Global Health Governance offers a comprehensive introduction to the changing international legal environment, the governmental and non-governmental actors involved with health issues, and the current regime’s ability to adapt to new crises. Part 1 focuses on the evolution of international regulations aimed at stopping the spread of health problems across borders. Over the last 150 years, the nature of such cooperation, the motivations of the parties involved, and the diseases covered, has changed radically. Part 2 examines some of the most prominent actors in global health governance today, ranging from traditional intergovernmental organizations, such as the WHO and the World Bank, to private philanthropic organizations that exist outside regular global governance structures. Part 3 concentrates on some of the most pressing issues facing global health governance today, including access to pharmaceuticals, the costs and benefits of making health a security issue, and the role of civil society organizations. Global Health Governance provides an accessible and insightful analysis of an evolving realm of global governance and cooperation. It will appeal to students of global health politics, global governance, international organization, and human security.
The PM Years
Author: Kevin Rudd
Publisher: Macmillan Publishers Aus.
It was the coup that killed Australian politics. Less than three years after taking government in a landslide election victory, Kevin Rudd was betrayed by his deputy and the factional powerbrokers of the Australian Labor Party, the 'Faceless Men', despite enjoying historically high personal and party approval ratings. The betrayal of June 2010 is the most significant Australian political event of the century. No prime minister including Rudd has since seen out a full term before being dethroned by their own caucus. But how did party games in Canberra spiral so catastrophically out of control? Kevin Rudd defeated John Howard on a platform of fresh ideas, progressive innovation and new leadership. He inherited two wars and the legacy of eleven years of conservative economic mismanagement. And within months of taking office, his new government would face the greatest economic cataclysm since the Great Depression - the Global Financial Crisis of 2008. But none of these deterred Rudd from his vision of bringing Australia into the modern age. In witty, forthright and audaciously honest prose, Rudd recounts his early triumphs and challenges in the hard business of government. But beyond the policy goals he kicked - from raising the pension to axing WorkChoices to laying the foundation for a decades-long Labor dream of paid parental leave - he takes us into cabinet, the prime minister's office and the back-corridor conversations that reshaped the country. We learn of the wheeling and dealing of governance as Rudd works with President Obama in the face of the financial crisis, apologises to the Stolen Generations and ratifies the Kyoto Protocol. Yet regardless of Rudd's efforts to combat climate change and his success in keeping Australia out of recession - the great moral and economic challenges of our generation - dark forces within his own party conspired against him. The unceremonious removal of a first-term prime minister from office shocked Rudd as much as it did the nation. Despite great pain, Rudd continued to serve his party, and his country, as backbencher and foreign minister. He documents his time in the wilderness before his brief resurrection as Labor leader and the 2013 election, retaking the party after it had truly 'lost its way'. After years of silence, the 26th Prime Minister of Australia is finally on the record about his time in government, in this second volume of his autobiography. This is the memoir of a prime minister full of energy and ideals, while battling the greatest trials of the modern age. This is Kevin Rudd's response to the ultimate political - and personal - betrayal.
Author: David Ward
Publisher: Fairleigh Dickinson Univ Press
"This book is an in-depth analysis of three of the most crucial years in twentieth-century Italian history, the years 1943-46. After more than two decades of a Fascist regime and a disastrous war experience during which Italy changed sides, these years saw the laying of the political and cultural foundations for what has since become known as Italy's First Republic. Drawing on texts from the literature, film, journalism, and political debate of the period, Antifascisms offers a thorough survey of the personalities and positions that informed the decisions taken in this crucial phase of modern Italian history."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author: Selman Abraham Waksman
Author: Don Hauptman
A look at acronyms chronicles their history, shows readers how to coin their own acronyms, lists current acronyms and their meanings, and unveils clever examples of acronyms that do not exist but should. Original.
The purpose of this substantial work is to study British policy towards India during the second half of the nineteenth century as formulated in Britain and India by the highest authorities. The period from the Revolt and the assumption by the British Government of direct responsibility for the administration of India to the end of Curzon's viceroyalty is a crucial one and 1905 may be taken as the end of the first phase of the Crown's rule in India. Thereafter political and constitutional developments become more important than the efforts of the administration.