How to Wow
Author: Frances Cole Jones
Publisher: Ballantine Books
Proven communication strategies to help you sell yourself effectively in any interview, presentation, or impromptu business meeting “The invaluable advice in How to Wow guarantees your success in any situation.”—Keith Ferrazzi, #1 New York Times bestselling author of Never Eat Alone Every encounter with your colleagues, clients, employers—even your competitors—is an opportunity to make a positive impression. Your words, your tone of voice, and your body language all speak volumes. But the question is: What are they saying about you? As a corporate coach, Frances Cole Jones has helped countless CEOs, celebrities, and public figures present their best selves in the boardroom and in-person, on-camera and onstage. Now she shares the skills that are essential to professional and personal success. In How to Wow, you’ll learn how to • make a lasting impression with a simple introduction • effectively employ the twelve most persuasive words in the English language • read nonverbal responses accurately—and shift negative ones immediately • motivate your team under deadline • interview fearlessly and flawlessly • persuade investors to buy in to your product or idea—and help you sell it to others • write the perfect pitch, résumé, cover letter, or email • deliver speeches that bring people to their feet • transform a PowerPoint presentation into a power move Featuring tips and tricks you can employ right away, How to Wow will teach you how to ask the right questions, respond with confidence, and wow anyone, anywhere, anytime. “Wow is not optional. Neither is this book. Buy it, study it, put it into action—and wow your bank account!”—Jeffrey Gitomer, author of Little Red Book of Selling “No matter if you’re at the top of your game or just starting out, this book will swiftly refocus the message that you are sending to the world.”—David Beal, co-CEO and co-founder, Green Hummingbird Entertainment “Read How to Wow if you want to change a great idea from a concept to a reality that clearly means business. It’s the best makeover I ever got.”—Veronica Webb, television host
SPEAK WITH PURPOSE
Author: Stephen A. Baer
Publisher: Xlibris Corporation
COMMUNICATION TECHNIQUES THAT WORK Effective speakers share traits that apply when presenting ideas in their boardroom, speaking at their favorite club or charity event, or before their college classmates. Even great athletes and musicians, although distinguished from their peers, rely on a set of basic principles that serve as the foundation of their greatness. Speak with Purpose distills those basic principles from years of peer-reviewed journals, texts, and other credible sources, to provide a handy reference. This no nonsense publication makes a handy reference for those interested in improving their communication skills, and makes fi nding relevant material easy.
In 1776, an American patriot, Thomas Paine, authored a revolutionary document titled, COMMON SENSE, that stirred his fellow countrymen to fight for independence. Over 200 years later, corporate America is suffering at the hands of weak and often insane leadership. If you're tired of your company's weak leadership and ridiculous gimmicks, this book is a must read for you. Many once proud institutions in America have been socialized: Media Education Government And now, corporate America is signing on to a socialistic leadership strategy. If you believe corporate America is on the wrong path, I urge you to join the Eagle Nation and fight for a return to COMMON SENSE leadership. The following three lessons from the book illustrates Wurtz's pursuit of COMMON SENSE leadership: Discipline Like Momma Would Diversity Training - Adults Attending Kindergarten The Noble Pursuit of Extreme Profits In 1776, Thomas Paine proclaimed, "If there must be trouble, let it be in my day, that my child may have peace." It's time to attack corporate insanity. It's what patriots do! I hope you will join us!
3 indispensable books help HR professionals transform talent management, supercharge workforces, and optimize the entire HR function! Three remarkable books offer indispensable, actionable solutions for finding, keeping, and engaging great employees, and optimizing all facets of the HR function. In Investing in People, renowned HR researchers Wayne F. Cascio and John W. Boudreau help HR practitioners choose, implement, and use metrics to improve decision-making, increase organizational effectiveness, and optimize the value of all HR investments. In 17 Rules Successful Companies Use to Attract and Keep Top Talent, top talent management consultant David Russo shows how to systematically build a workforce that’s truly engaged, committed, aligned with strategy, and capable of incredible performance. Russo reveals exactly what great companies do differently when it comes to managing their people – and shows how to apply those lessons in areas ranging from resourcing and compensation to leadership development and culture. In The Definitive Guide to HR Communication, Alison Davis and Jane Shannon offer dozens of practical tips for transforming employee-directed communications from boring to compelling. Organized around the employment cycle, this one-of-a-kind handbook gives HR pros an approach and specific techniques they can use every time they communicate – in any medium, whatever the goal! From world-renowned leaders in human resources and employee communications, including Wayne F. Cascio, John W. Boudreau, David Russo, Alison Davis, and Jane Shannon
Two experienced HR communications consultants show how to dramatically improve the effectiveness of every HR message. HR professionals know their programs are pivotal to organizational success, but they also know how difficult it is to communicate those programs effectively. Hampered by legal restrictions, highly complex policies and programs, corporate politics, and old-fashioned notions about business communication, they create communications their audiences simply ignore. It needn’t be that way! Alison Davis and Jane Shannon present simple, powerful principles and techniques every HR professional can use, even those who’ve never been comfortable as writers. Davis and Shannon demonstrate how to treat employees as customers, and use the same strategies, tools, and care your company uses to sell its products or services. The authors help HR professionals understand their customers’ (and executives’) needs and motivations more clearly; package information to promote faster, better decision-making; and measure their effectiveness. They present specific solutions for safely eliminating unnecessary detail and jargon; explaining benefits, pay, and policies; improving recruiting, orientation, and outplacement communications; supporting retirement planning; and improving performance management.
Author: Susan Anker
Publisher: Macmillan Higher Education
With efficient and engaging instruction and a consistent focus on why writing matters in the real world, Real Writing delivers a powerful message to students: Good writing skills are both achievable and essential. Concise Four Basics boxes and engaging paragraph- and essay-writing chapters present writing instruction in clear, manageable increments. The Four Most Serious Errors and other sentence-level chapters cover grammar in a lively and supportive way, with abundant opportunities for practice and application. As always, Susan Anker encourages students to connect what they learn with their own goals and with the needs and expectations of the larger world. In Profiles of Success, former students, now employed in a variety of professions, speak frankly about their experiences in school and after graduation, with examples of the types of writing their current jobs require. In this edition, Anker does far more to build students' critical thinking, critical reading, and argument skills and adds innovative new assignments, readings, and visuals.
The Wow Factor
Author: Frances Cole Jones
Publisher: Ballantine Books
In today's volatile business world, success requires an edge—a factor that sets you apart from the crowd. Who needs the Wow Factor? Executives seeking to reinvent themselves, recent graduates facing fierce competition, entrepreneurs looking for funding in a world where funding is seemingly nonexistent, or anyone who has been downsized, outsourced, or simply blindsided by harsh economic realities. In this paperback edition, corporate coach Frances Cole Jones has added new ways to wow. She shares vital things you must (and must not) do to survive in the current sink-or-swim environment, including how to • identify and transform the habits that dull your edge • restore your confidence in these days of “look hungry, go hungry” • target your dream job, outprepare your interviewer, and get your résumé to the top of the pile • fine-tune the “soft skills” that will amplify your network • perfect your written communications—text, email, snail mail • get the ten worst business sayings out of your vocabulary Through perfectly timed advice, amusing anecdotes, and proven strategies, The Wow Factor ensures that your ideas and skills remain both timely and timeless—giving you the confidence to wow anyone, anywhere, anytime.
Author: Kathy Lubar, Belle Linda Halpern
BRING THE TECHNIQUES OF THE STAGE TO THE BOARDROOM. For more than a decade, Belle Linda Halpern and Kathy Lubar have applied the lessons and expertise they have learned as performing artists to the work of their company, The Ariel Group. Halpern and Lubar have helped tens of thousands of executives at major companies around the country and the globe, including General Electric, Mobil Oil, Capital One, and Deloitte. In Leadership Presence, they make their time-tested strategies available to everyone, from high-profile CEOs to young professionals seeking promotion. Their practical, proven approach will enable you to develop the skills necessary to inspire confidence, command respect, build credibility, and motivate others. Halpern and Lubar teach you: • How to handle tough situations with heightened confidence and flexibility • How to build your relationships to enhance collaboration and business development • How to express yourself dramatically and motivate others • How to integrate your personal values into communication to inspire others and become a more effective leader Learning the skills of the true performance experts, readers will understand why Leadership Presence is the key to dynamic and authentic leadership. From the Trade Paperback edition.
What’s YOUR story? In the hypercompetitive world of Silicon Valley, this question has replaced “What’s your pitch?” It’s another way of asking, “Who are you?” The art of the pitch is nothing short of a survival skill. If an entrepreneur can’t convince an investor in 10 minutes that a business idea has potential, that is often the end of it. If a project manager in a large enterprise can’t win support from other stakeholders, his or her project is at risk. You always need to be selling yourself, pitching your partners or your clients to work with you, or pitching what makes your new business an exciting and worthwhile investment. You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else—a unique tale that makes you, your product, or your business unforgettable. In One Perfect Pitch, Marie Perruchet will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors. Learn: • How to mine the worst experiences of your life for your pitch • How to tell me, show me, and sign me up in one minute • How to make a good impression through any medium • The dos and don’ts of pitching etiquette—and how to correct common mistakes • The unspoken rules in Silicon Valley A former mentor at 500 Startups, where she was a pitching coach to world-changing companies at one of the largest incubators in the U.S., Perruchet shares her proven methodology, insider advice, and hands-on exercises. She provides a step-by-step framework that ensures you are pitch perfect whenever you need to sell an idea, a product, a business—or yourself. Marie Perruchet is the founder of One Perfect Pitch, a San Francisco-based consulting firm. Drawing on her experience as a BBC journalist and news correspondent, she works with business executives to shape their stories and deliver effective pitches. As a former mentor at 500 Startups, the largest accelerator program in the U.S., she helped prepare startup founders and entrepreneurs for Demo Day, when they pitch venture capital funds and angel investors. Her clients include multinationals, tech incubators and accelerators, startup founders and entrepreneurs, and portfolio companies. Perruchet also coaches C-level executives from around the world and has been featured in the Wall Street Journal, Marie Claire, and Le Monde.
Author: Bill McGowan
Publisher: Harper Collins
Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Salesforce.com. Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal. Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.
Be the speaker they follow with breakthrough innovative presentations Innovative Presentations For Dummies is a practical guide to engaging your audience with superior, creative, and ultra-compelling presentations. Using clear language and a concise style, this book goes way beyond PowerPoint to enable you to reimagine, reinvent, and remake your presentations. Learn how to stimulate, capture, and hold your audience in the palm of your hand with sound, sight, and touch, and get up to speed on the latest presentation design methods that make you a speaker who gets audiences committed and acting upon your requests. This resource delves into desktop publishing skills, online presentations, analyzing your audience, and delivers fresh, new tips, tricks, and techniques that help you present with confidence and raw power. Focused and innovative presentations are an essential part of doing business, and most importantly, getting business. Competition, technology, and the ever-tightening economy have made out-presenting your competitors more important than ever. Globally, an estimated 350 PowerPoint presentations are given every second. When it's your turn, you need to go high above and far beyond to stand out from the pack, and Innovative Presentations For Dummies provides a winning game plan. The book includes extensive advice on the visual aspect of presentations and, more importantly, it teaches you how to analyze your audience and speak directly to them. A personalized approach combined with stunning visuals and full sensory engagement makes for a winning presentation. Learn how to be an innovative, not just "effective" presenter in any situation Understand how to read and cater to specific audiences Create captivating visual materials using technology and props Creative customize presentations to best communicate with audiences More and more employees are being called upon to make presentations, with or without prior training. With step-by-step instruction, vivid examples and ideas and a 360-degree approach to presentations, Innovative Presentations For Dummies will help to drastically improve your presentation outcomes as never before.
Author: Noah J. Goldstein, Steve J. Martin, Robert Cialdini
Publisher: Simon and Schuster
Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
The 48 Laws Of Power
Author: Robert Greene
Publisher: Profile Books
'Machiavelli has a new rival, and Sun-tzu had better watch his back' - New York Times Robert Greene's laws are now famous: Law 1: Never outshine the master. Law 2: Never put too much trust in friends; learn how to use enemies. Law 3: Conceal your intentions. Law 4: Always say less than necessary. At work, in relationships, on the street or on the 6 o'clock News: the 48 Laws apply everywhere. For anyone with an interest in conquest, self-defence, wealth, power or simply being an educated spectator, The 48 Laws of Power is one of the most useful and entertaining books ever; it 'teaches you how to cheat, dissemble, feign, fight and advance your cause in the modern world.' (Independent on Sunday). Robert Greene will teach you the distilled wisdom of the masters - illustrated through the tactics, triumphs and failures from Elizabeth I to Henry Kissinger on how to get to the top and stay there. Wry, ironic and clever, this is an indispensable and witty guide to power. The perfect gift book for the power-hungry (and who doesn't want power?); this is the Concise Edition of an international bestseller. From the internationally bestselling author of Mastery, The Art Of Seduction, and The 33 Strategies Of War.
The Craft of Scientific Writing is designed to help scientists and engineers - both professionals already active in the disciplines as well as students preparing to enter the professions - write about their work clearly and effectively. Written for use as a text in courses on scientific writing, the book includes many useful suggestions about approaching a wide variety of writing tasks from journal papers to grant proposals and from emails to formal reports, as well as a concise guide to style and usage appropriate for scientific writing. Also useful for self-study, the book will be an important reference for all scientists and engineers who need to write about their work. With this new and updated fourth edition, while most technical writing texts have gotten larger over the years, this one has streamlined, to provide busy readers with the essence of what distinguishes the style of the best scientific documents. With this new edition, readers will learn not just how to organize information, but how to emphasize the key details of that information. Also, readers will not just learn how to cast their ideas into precise and clear sentences, but how to connect these sentences in an energetic fashion. In the section on language, the new edition goes into much depth about how to make connections between ideas: an important issue that few technical writing texts address. Moreover, the new edition integrates the discussion of illustrations with language because those two aspects of style are so intertwined. Finally, the new edition does a better job of explaining how to make the process of writing more efficient. From a review of the first edition: "A refreshing addition to a genre dominated by English teacher-style textbooks. Instead of listing rules that constrain writers, the book uses examples to lay out the path to successful communication ... Especially helpful (and entertaining) is the chapter on the writing process. Anyone who has spent more time avoiding a writing task than actually doing it will appreciate Alley's tips." –Dr. Ellen Ochoa, Deputy Director of Flight Crew Operations, Johnson Space Center